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Releasing a Game

This page features tips and materials how to market and publicise a game. If you have any other tips on the release process (eg. user testing, pricing, etc.) please share them in the comments section and we’ll integrate key points into this page!


When releasing a game, it’s a good idea to have a press release and to distribute it as widely as possible. If you are a confident writer, you can write it yourself. If you aren’t, you may want to pay $100 (or so) to hire a professional writer to do it for you. You can usually find writers on Indie Gamer.


Distribution (suggestions on where to send the press release):

Related guides and information:

Thanks to the following members of the PIGMI mailing list for compiling these resources: Chris McCormick, Anthony Sweet, Paul Turbett, Avril Cox, and Joel Blackwell.



On 26th May 2012, Let’s Make Games hosted the Indie Games Marketing Course. The workshop featured Tim Colwill, editor-in-chief of, and Chris Wright, founder of game marketing firm Surprise Attack. (More details about the speakers on this post.) Course materials from the workshop are below.

  • Tim Colwill – Approaching The Press


Slides: Tim Colwill – Approaching The Press


  • Chris Wright – Positioning Workshop


Slides: Chris Wright – Positioning Workshop
Workbook: Surprise Attack Indie Game Development Positioning Workbook